ROAD launches Elastoplast’s new invisible plaster to the beauty market. Integrating all communications platforms, ROAD positioned Elastoplast’s Invisible Protection plaster as the must-have emergency beauty secret for women wanting to look their best. Working on the insight that women trade beauty secrets, ROAD created a series of filmed beauty tips with highly connected beauty blogger, Becci Vallis.
Title: MISSION INVISIBLE for Elastoplast feat. Becci Vallis (Hair styling)
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